Subaru accessories help make a Subaru a Subaru

The Subaru brand has become synonymous with the outdoor lifestyle and related sports activities, and the addition of genuine Subaru accessories is a big reason Subaru buyers love their Subaru.

Lifestyle accessories for every model.

Content-rich accessory brochures present an amazingly broad line of genuine Subaru accessories for each of Subaru's models. Designed, written and produced by HB&M, these brochures help buyers customize and "lifestyle" their Subaru.

The accessory brochures are one example of HB&M's involvement over many years with Subaru Parts & Accessories' promotional materials. We handle Subaru's promotional communications at both the consumer and dealer level, as shown in other examples of our work.

Subaru dealers get good advice from a four-legged expert.

A talking-dog video, created by HB&M, introduces Subaru’s new line of pet accessories to Subaru dealers, using humorous dialogue to spell out the creature comforts, and safety and travel conveniences, that make the accessories “Subaru pet-friendly.”

The dealer video echoes the "Subaru loves pets" theme of Subaru’s consumer advertising.

Subaru owners get some good advice too.

Pet-friendly accessories are supported by a consumer brochure, created by HB&M, that covers the full line of Pet-friendly Accessories. The brochures are displayed in dealer showrooms and service areas.

Partnering with Thule

Subaru partners with world famous Thule to bring Subaru owners the best in roof racks and accessory carriers for cargo, bikes, paddle boards, skis and snowboards, and kayaks. These popular lifestyle accessories get a prominent spot in HB&M’s accessory brochure designs.