Subaru accessories help make a Subaru a Subaru
The Subaru brand has become synonymous with the outdoor lifestyle and related sports activities, and the addition of genuine Subaru accessories is a big reason Subaru buyers love their Subaru.
Lifestyle accessories for every model.
Content-rich accessory brochures present an amazingly broad line of genuine Subaru accessories for each of Subaru's models. Designed, written and produced by HB&M, these brochures help buyers customize and "lifestyle" their Subaru.
The accessory brochures are one example of HB&M's involvement over many years with Subaru Parts & Accessories' promotional materials. We handle Subaru's promotional communications at both the consumer and dealer level, as shown in other examples of our work.
Partnering with Thule
When Subaru partnered with famous Swedish manufacturer Thule to sell their broad line of accessory racks and hardware, HB&M handled the launch materials.
The Thule line is a prominent part of the lifestyle offerings in Subaru’s accessory brochures.
Motivating Subaru dealers
HB&M played a big role in the recent Subaru National Business Conference, where the all-new, 3-row Subaru Ascent was introduced. HB&M designed graphics for the exhibit, manned the booth for interaction with dealers, and conducted a dealer survey live from the floor with iPads.
Subaru continues to expand its successful niche in the US automotive market by positioning its vehicles as a lifestyle purchase, enhanced by an enviable reputation for versatility, reliability and longevity.