Accessories help make a Subaru a Subaru
The Subaru brand has become synonymous with the outdoor lifestyle and energetic fun, and the addition of lifestyle accessories is a big reason Subaru buyers love their Subaru.
Lifestyle additions for every model
Full-line, content-rich accessory brochures, created by HB&M for each of Subaru’s eight models, help buyers “lifestyle” their Subaru.
HB&M has handled these and virtually all of Subaru’s consumer parts and accessories promotional materials for over 20 years, with content that reflects Subaru’s individualistic lifestyle appeal.
Partnering with Thule
When Subaru partnered with world-famous Swedish manufacturer Thule to sell their broad line of accessory racks and hardware, Subaru engaged HB&M to create the important launch materials for dealer participation, as well as consumer promotion.
The Thule brand and high quality products play a prominent role in the lifestyle offerings of Subaru accessories.
Motivating Subaru dealers
HB&M played a big role in the recent Subaru National Business Conference, where the all-new, 3-row Subaru Ascent was introduced. HB&M designed graphics for the exhibit, manned the booth for interaction with dealers, and conducted a dealer survey live from the floor with iPads.
Subaru continues to expand its successful niche in the US automotive market by positioning its vehicles as a lifestyle purchase, enhanced by an enviable reputation for versatility, reliability and longevity.