When performance tops price
ODYSSEY® batteries provide superior levels of power and performance, and EnerSys markets these batteries to niche markets where performance is deemed more important than price.
ODYSSEY battery enthusiasts are everywhere – on the road, on the track, off-road, and even on the water.
It takes guts to make a superior battery
Electrically charged plates are the guts of what gives a battery its power, and if you looked inside an ODYSSEY battery, you’d see that it’s built differently – with plates made of pure lead rather than the lead alloy used by competitors. HB&M worked with EnerSys to differentiate the ODYSSEY battery brand from competition, developing a new branding campaign and creating the theme “Pure Guts.”
A dramatic introduction
HB&M also handled content and design for EnerSys for the Pure Guts launch at SEMA – the largest automotive aftermarket trade show in the country – as part of a 2,500 square-foot booth, to ensure that ODYSSEY batteries and Pure Guts enjoyed a dramatic introduction.
A fully integrated campaign supports Pure Guts
In addition to advertising in enthusiast publications and online, the Pure Guts theme and launch campaign is supported through high-content product brochures, in-store POS racks and interactive displays, and online videos featuring sponsored race-driver spokespersons.
Distributors and dealers indicate that early consumer acceptance for ODYSSEY "Pure Guts" batteries is strong.