Building confidence from roof to slab

Since the 1930s, Henry products and systems have been helping buildings withstand the elements. Today, Henry weatherization solutions help manage the flow of water, vapor, air and energy to create more comfortable, energy-efficient interiors.

Rush-delivering on a website rebuild

When Henry needed to put a new skin and messaging spin on its existing website, HB&M delivered quickly, rebuilding the 300+ page site in just two months.

The new contractor and customer-friendly site features an interactive product finder that helps customers find solutions based on specific project needs. It also accommodates a content management system that gives Henry a fast, easy way to update site information as required.

Inviting a new view of two familiar brands

When the Fortifiber brand joined the Henry product line-up, HB&M introduced the light construction industry to the news via an integrated campaign promoting Henry’s presence at the NAHB International Builders’ Show®.

The campaign included a View-Master® dimensional mailer to drive prospects to the Henry booth, plus pre-show print and digital ads giving the light construction industry its first look at how the brands were “Building confidence together.”