Customer-obsessed banking

Headquartered in Phoenixville, Pennsylvania, Customers Bank is a super-community bank with an obsession for delivering wow-level customer service. Customers Bank offers consumer and commercial banking services to clients from Washington, DC to Boston, as well as the greater Chicago area.

Making a more responsive website

Looking to bolster it's online presence and create a more dynamic site, Customers Bank looked to HB&M. Following a redesign that allows business-unit level content management, the new website continues to meet the needs of current and prospective customers.

Managing social media

To help Customers Bank increase its presence on social media, HB&M developed and deployed a comprehensive social media program. Ongoing efforts include content generation, social listening, paid campaigns and more.

Marketing customer-focused banking

Supporting five different business teams, HB&M markets the bank’s relationship-building approach across four regions. Our services range from public-facing print and digital ad campaigns to pitch documents.

Public relations and thought leadership

Customers Bank engaged HB&M to increase awareness of its community development initiatives to further enhance the Bank’s reputation as a community partner and strengthen public relations, community relations and government affairs efforts. To assist in growing Customers Bank’s presence in the media, HB&M develops thought leadership articles for key leadership.