People that raise cattle for a living claim that the cow doesn’t feel any pain in the branding process. (We’ll take their word for it.)
Branding shouldn’t be a painful process for marketers either.
But sometimes it is, like when your product lines are represented by a dozen different brands that confuse your prospects and you lose sales. Or when your star product brand is well known but your company brand isn’t, and your stockholders don’t like that.
We’ve dealt with branding issues like those and more with our clients, and helped them create better branding strategies and platforms.
Maybe it’s time to talk to HB&M about improving the way you tell your branding story?