Not at HB&M.

In fact, at Harris, Baio & McCullough, we have a separate Yellow Pages
department, staffed by professionals who understand the dynamics of this
surprisingly complex medium – and who know how to use it effectively
to build a client’s business.

This experience and know-how can make your Yellow Pages program
work harder than you may have thought possible. More than just a media
placement service, we address your marketing challenges and sales goals with innovative programs in print or on-line, or both.

And, backed by the full creative resources of HB&M, you have access to
fresh thinking with ad copy and graphics that break through the clutter
and generate response.

That’s the HB&M Yellow Pages approach, and it’s focused on results!

We invite you to talk to us about your planned or existing Yellow Pages
program. For a no-obligation discussion, contact Tim Flanagan (tim@hbmadv.com) or Terri O’Neill (terri@hbmadv.com) or call 215-440-9800.

We offer more than media placement.
Check out our full Yellow Pages capabilities:

National and Regional Programs
Centralized program management
Media planning
Print and Electronic ad placement
Creative services
Customized invoicing

Co-op Advertising
Distributor/dealer solicitation
Cash management
Database tracking

Research
Demographics: consumer, business-to-business, industrial
Market potential analysis
Heading and usage studies
Competitive analysis
Ad testing and tracking
Mapping

New Product Distribution
Couponing
New move-ins
Market segments
Product samples

Collateral/Promotion Materials
Full concept-to-output services available from HB&M's creative staff.