Not HB&M

In fact, at Harris, Baio & McCullough, we have a separate Yellow Pages advertising division, staffed by experts who understand the dynamics of this complex medium – and how to use it effectively to build your business. Their experience and know-how can make your Yellow Pages advertising work harder than you may have thought possible.

More than just a placement service, we address your advertising challenges and sales goals with innovative directory marketing solutions.

And backed up by the full creative resources of HB&M, you'll get fresh thinking with ad copy and graphics that break through the clutter and generate calls. The HB&M Yellow Pages approach: It begins with results and ends with results.

Talk to us about your planned or existing Yellow Pages program. For a no-obligation discussion on this subject contact Tim Flanagan (tim@hbmadv.com) at 215-440-9800.

National and Regional Programs
Centralized program management
Media planning
Electronic ad placement
Creative services
Customized invoicing

Co-op Advertising
Distributor/dealer solicitation
Cash management
Database tracking

Research
Demographics: consumer, business-to-business, industrial
Market potential analysis
Heading and usage studies
Competitive analysis
Ad testing and tracking
Mapping

New Product Distribution
Couponing
New move-ins
Market segments
Product samples

Collateral/Promotion Materials
Full concept-to-output services available from HB&M's creative staff.